For nearly two years, we’ve lived in a world of record-low solar module prices. Installers, EPCs, and distributors across Europe have benefited from a buyer’s market with aggressive competition, oversupply from Asia, and manufacturers chasing volume.
But as we move toward the end of 2025, that story is changing. Fast.
📈 From Oversupply to Correction
Industry analysts, including Wood Mackenzie and pv magazine Global , now confirm what we’ve been hearing from our own vendor network at Search4Solar:
“Solar module prices are expected to increase by around 9% in Q4 2025.”
This marks the end of a unique period where modules were available below real production cost. Chinese policy changes, export rebate adjustments, and production slowdowns are now tightening global supply.
At the same time, logistics costs and currency fluctuations in Europe are adding additional pressure. The result? Prices are stabilizing first and will soon climb.
🔍 What’s Driving the Price Increase?
Let’s break it down:
- China’s new export policy reduced rebates and stricter capacity planning are pushing costs up.
- Manufacturer output cuts several large producers have announced temporary production halts to balance inventories.
- Higher freight rates container and transport prices are up since mid-2025.
- Global demand recovery Europe, the U.S., and Southeast Asia are accelerating new utility projects, increasing competition for supply.
In short: the world is using more solar energy than ever, but the ultra-low pricing period has run its course.
⚠️ What We’re Seeing at Search4Solar
As a B2B platform with 10,000+ users across Europe, we have a real-time view of the market. In the past weeks, we’ve noticed:
- Certain A-brands have stopped offering deep discounts,
- Vendors are reluctant to lock in Q1 2026 prices,
- Buyers are reserving stock earlier than usual,
- And lead times from bonded warehouses are increasing.
This is the classic “calm before the climb.”
💡 What Should Installers and EPCs Do Now?
- Lock in your supply early. Secure your modules before Q4, even if you’re not ready to install yet.
- Diversify your vendors. Don’t depend on a single supplier use platforms like Search4Solar to compare offers quickly.
- Be transparent with clients. Update your quotations and contracts to reflect potential cost changes.
- Focus on total system value, not just price per watt. Reliability, warranty, and brand trust matter even more when market conditions tighten.
At Search4Solar, our motto has always been:
“Who comes first, gets delivered.”
That’s especially true now that vendors are prioritizing reliable partners and confirmed orders.
🚀 Turning Market Change into Opportunity
The price correction isn’t bad news it’s a sign of a healthier, more balanced solar industry. For smart players, this is the time to:
- Strengthen relationships with vendors,
- Expand product categories (batteries, inverters, mounting),
- And position themselves for growth when prices stabilize again.
Our role at Search4Solar is to make that easier — connecting installers, EPCs, and distributors with the best verified suppliers across Europe.
If you’re planning new projects or want to lock in supply before prices rise, this is the moment to act.
🔗 Let’s Stay Ahead Together
Solar pricing will rise but preparation turns that challenge into an advantage. We’ll continue to share updates and insights from our network, so everyone in the industry can make informed decisions.
👉 Follow Search4Solar for weekly market updates and deals from top-tier vendors. 👉 Or reach out directly if you want to discuss current module availability, volume deals, or logistics planning.
Let’s keep building Europe’s solar future smarter, faster, and together. ⚡